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BRAND DISCOVERY

we love

SMITH & CULT

BRAND DISCOVERY

Smith and Cult are no stranger to adoration. A sizzling mix of sass and sumptuous shades, these polishes are the rock and roll royalty of the nail art world. Luxurious and edgy Smith and Cult ooze coolness through their range of quirky names, distressed packaging and gorgeous variety in colour. Once tried, always loved, we think we may have found our new obsession!

Smith & Cult represents the duality we all inhabit throughout our lives and our individual expressions of beauty, which reflect who we’ve been, are and aspire to become. Each shade is inspired by and representative of the experiences depicted in the diary entries of our beauty addicted heroine who sees her world through a lens of colour.

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